While summer can be a time of growth for some businesses – especially in retail, hospitality, and travel – it can also mean slower sales, reduced foot traffic, or inconsistent cash flow for others. Whether you’re in professional services, childcare, or a product-based business, it’s common to see a dip during these warmer months.
But a slowdown doesn’t have to be a setback.
Here’s how to prepare, adapt, and make the most of the summer season.
Why summer slumps happen
- Clients go on vacation or delay decisions until fall
- School-year-dependent businesses , like tutoring or after-school programs, see a natural pause
- Seasonal spending priorities shift – for both consumers and other businesses
5 ways to keep your business strong this summer
Review your cash flow forecast
Update your projections for July and August. Know what’s coming in, what’s going out, and where you may need to tighten up.
Offer time-sensitive promotions or summer bundles
Create limited-time offers to drive engagement – summer-themed packages, loyalty perks, or back-to-school pre-sales can work across many industries.
Consider short-term working capital
A business line of credit or small working capital loan can help you bridge slower months without disrupting operations.
Focus on internal improvements
Use this quieter time to update your website, refresh your marketing, or streamline your processes. Investing in operational efficiency now can pay off later.
Strengthen your customer relationships
Even if business is slower, it’s a great time to check in with clients, gather feedback, or offer value through educational content or special services.
Slow season, smart moves
Don’t let a seasonal dip catch you off guard. With a little planning and creativity, you can not only weather the slowdown – you can come out stronger, more efficient, and better connected with your customers.
Need help with working capital, credit lines, or merchant services?
Rize Credit Union has solutions tailored to your business needs. Let’s talk.