Because “near me” is where your customers start
If you run a small business, your next customer is probably holding their phone, asking, “Where can I get this nearby?” Local and voice search are changing how people discover businesses – and if your name’s not popping up, you could be missing out.
👉 SEO stands for Search Engine Optimization. It’s the process of improving your online presence so your business shows up in search results – especially when people are looking for nearby services or asking their smart device for help.
Here’s the good news: You don’t need a massive marketing budget to compete. You just need a few smart strategies.
5 ways to optimize your small business for local & voice search
- Claim & update your Google Business Profile
It’s free, and it’s the foundation of being found in local results and on Google Maps. Make sure your name, address, phone number (NAP), hours, and photos are accurate and complete. - Think conversational
People don’t speak the same way they type. Voice search tends to be more natural and question-based. Optimize your content with FAQs like:
“What’s the best bakery near me?”
“Where can I get same-day printing in [your city]?” - Use location-based keywords
Include your city, neighborhood, or service area in page titles, meta descriptions, and body content. For example:
“Affordable home repairs in Boyle Heights”
“Auto loans for Las Vegas small businesses” - Get local reviews
Ratings and reviews don’t just build trust – they also boost your local SEO rankings. Encourage happy customers to leave feedback on Google, Yelp, and Facebook. - Make your site mobile-friendly
Most local and voice searches happen on mobile. A responsive website that loads fast, has click-to-call buttons, and easy-to-navigate content is a must.
Final thought
Your business may be small, but your local impact can be mighty. With the right local and voice search strategy, you’ll be the one that shows up first – right when your customer needs you most.
At Rize Credit Union, we’re proud to support local businesses with the tools, resources, and financial guidance to grow in today’s digital world.
Ready to take control of your business finances? Explore our business accounts and resources to help you plan, manage, and grow your business successfully. Learn more today!